Palace Coffee Co.

Be Kind : Serve Great Coffee

(806) 476-0111

February Overview

It is February and, as always, is an exciting time for Palace Coffee Company as we look ahead to another year of growth.  I need to take just a moment to brag on our management team and staff.  Our business began as a mom and pop type shop, with “pop” running the show.  Patrick has always been the driving force behind the vision, design, community and core of who Palace is and what we are about.  As Palace began to grow, we quickly realized that we could not do everything on our own.  So, we have surrounded ourselves with an amazing staff and management team (see photo below).  This team meets weekly to discuss each shop, barista, and our guests and how we can continue to make Palace a better place.  We absolutely could not do what we do without this team and our entire Palace staff.  We truly believe they are the greatest around!  

Just a small glimpse into how amazing they really are. 

Just a small glimpse into how amazing they really are. 

Several of our great team will be doing some traveling this month.  Our management team is headed out for a weekend planning trip and we can’t wait to make plans for this year together!  We also have a group headed to Austin for a weekend this month to be a part of the regional coffee competitions.  We have several judging the competitions as well as volunteering in various aspects.  It is always a great chance to network with other great coffee professionals in our industry.  

We are just getting started with planning our year, but we do have a few things on the calendar for February to tell you about:

Thursday, February 16th Downtown Amarillo Shop    Palace Club Exclusive Event

If you are a 2017 Palace Club Member, this event is for you!  We will be hosting a coffee and dessert pairing from 6-8pm on Thursday, February 16th at our Downtown Amarillo shop.  We have asked Marcus Snead for his pastry expertise.  Marcus is the pastry chef at Imperial Taproom and is kind of a big deal!  Check out this article for more information on Marcus. Marcus will partner with our own coffee director, Jarboe to bring you some exquisite coffee and dessert combos.  This is a free event for club members only.  RSVP to to let us know you are coming.

Canyon’s Shop Hours are Changing

Effective February 10th our Canyon shop will start closing at 9pm on Friday and Saturday evenings instead of 11pm.  Be sure to stop in a little earlier to get your Palace fix on the weekends.  

February Cause Latte Cherry Cordial Latte                     The Amarillo Chapter of the American Heart Association

At Palace, we feel it is very important to give back to our community.  Each month, we select a local non-profit and create a specialty drink to sell for that entire month.  $1 of each cause drink sold goes back to that organization.  In 2016, our guests gave over $4,500 to various non-profits by purchasing cause lattes! Who doesn’t want to drink a tasty drink and feel great about it because you are also giving back to the community?! The cause drink this month is the Cherry Cordial Latte, which is made with our house-made, single origin chocolate sauce made with Askinosie Chocolate and a special house-made black cherry syrup.  This combination of chocolate and cherry is the perfect February treat!  Each cause latte sold will benefit the Amarillo Chapter of the American Heart Association.  They are doing great things in our community and have an event coming up in February.  You can check that out here. 

That’s all we have so far for February, but be sure to follow us on Instagram, Twitter and Facebook for more exciting Palace news and events throughout the month and year!