Spring is in the air and we are feeling it here at Palace! Today, we are launching so many new and exciting Spring things! We have our new Spring menu rolling out which includes a lavender latte, a fig and honey latte, our Spring Soda, and a little concoction we call Golden Nectar. Stop by either shop and try them out. Let us know what you think!
We also have a brand new tea line rolling out today from Smith Tea Company. Smith Tea Company works with master tea blenders across the world to select and create the best cup of tea possible! Not only will you be able to have delicious tea in our shops, but now, you can even take that tea home with you. That’s right! Our new line includes retail packages, both loose leaf and sachets that you can buy and take home to enjoy!
We also have new pastries rolling out today. Did you know that Palace has a fantastic baker on our staff? Elizabeth is amazing and starts her day at 4:30AM! She is LEGIT! 100% of our pastries are made in-house, fresh! No wonder they are so tasty!
And finally, today we are introducing Gino. Who is Gino? Actually it’s what is Gino? Gino is our new pour over brewing method that we will be featuring on our brew bar. We are also selling this super sexy brewing set up as well. The Gino is a double-walled glass, flat bottom brewer that when paired with the Gino filter and decanter makes a clean, crisp, delicious cup. Check it out here.
As if all of these new things aren’t enough to get you jazzed, we also have a month full of exciting classes and events coming up!
Thursday, March 3, 2016: Clever Brewing Class (Palace at the Paramount) 6-8pm
Our head coffee trainer, Jarboe will teach you how to brew the perfect cup at home. This class is limited to 8 people and will fill up fast! Remember, if you are a Palace Coffee Club Member you will receive 25% off the price of the class! To sign up or find out more about pricing you can go to our store and click on the Clever Class for options,
*Palace Club members email: firstname.lastname@example.org to sign up so that we can be sure you receive your discount!
Saturday, March 5, 2016: WT Improv Agents
(Palace on the Square, Canyon) 7:30pm
This is a FREE show! The WT Improv Agents are with us and we couldn’t be happier. Grab a friend and come hang out at Palace in Canyon for great entertainment that is sure to make you laugh out loud!
Thursday, March, 17, 2016: Public Cupping
(Palace at the Paramount) 6-8pm
Have you ever heard your barista say, “You’re going to taste chocolate (or fruity, floral etc) notes in that cup”? Building your palate and being able to distinguish certain tasting notes in your coffee will help you better appreciate your morning cup. Cupping coffee is a your chance to have an up close look at various coffees and get a better understanding of different coffee characteristics. This is a free experience, so grab a friend and come learn with us!
Saturday, March 26, 2016: A Brief History of Coffee
Panhandle Plains Museum, Canyon 2-4pm
Our coffee director, Jarboe will do a live brewing demonstration and talk about the various brewing devices and our owner, Patrick will be giving a talk on the History of Coffee. It will be a great way to learn a little more about the beverage we all love so much!
March Cause Latte: Sugar Baby Latte benefitting March of Dimes, Amarillo
At Palace, we feel it is very important to give back to our community. Each month, we select a local non-profit and create a specialty drink to sell for that entire month. $1 of each cause drink sold goes back to that organization. In 2015, our customers gave over $2,000 to various non-profits by purchasing cause lattes! Who doesn’t want to drink a tasty drink and feel great about it because you are also giving back to the community?! The cause drink this month is the Sugar Baby Latte, which tastes, well, exactly like a sugar baby and will benefit March of Dimes, Amarillo.
Patrick and I are doing some traveling this month and get to spend some time with some of the greatest people in the coffee industry! First up, we will be in Austin later this week. If you are in the Austin area check out the Bloom Event, which is happening on Thursday, March 3rd. Patrick, will be on the panel with some other amazing coffee professionals from Texas! For more information about this event check this out.
Then, we are headed to New York City (insert squeals here!) for Coffee Fest. Of course, we HAVE to go a few days early and catch some Broadway show action, since we are lovers of the theatre. But the real reason for the trip is that Patrick has been invited to help teach classes on successful coffee shops. What an amazing honor for him to get to share our journey and help others along the way of their journey!
It’s a busy, but super fun month at Palace Coffee Company.