Palace Coffee Co.

Be Kind : Serve Great Coffee

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March and April Cause Latte: Supporting Amarillo Little Theatre Academy

As a company, Palace strives to make a difference in the community. Without the generous support of the people that make up Canyon and Amarillo, what we do would not be possible.

Because we are so passionate about local causes, we are extending the monthly cause to a bi-monthly cause. That means we have twice as long to make an impact on the community! We are very excited about this.

The cause for March and April will be Amarillo Little Theatre Academy, and the drink will be the Crème Brulee Latte.

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Opening its doors in 1927, ALT has taught and continues to teach music, theatre, and dance classes throughout the week to students ages five to seniors in high school.  They also have classes for adults.

The ALT Academy puts on three shows a year. Each cast member, from the smallest role to the starring role, is a student from the academy. They have to audition for the parts and have six weeks of rehearsals to prepare for the show.

Shrek the Musical, Fall 2014 Photo Credit: Chriselda Reyes

Shrek the Musical, Fall 2014 Photo Credit: Chriselda Reyes

I had the wonderful opportunity to sit down with Jason Crespin, who has been the Academy director for the past nine years, and talk to him about the Amarillo Little Theatre Academy. Having a conversation with Jason could make anyone want to go to a show right then and there. His love and passion for the theatre is evident at the outset; he lit up immediately as soon as I asked my first question.

Jason is pictured here with cast members of Little Women, which was performed in January 2017.

Jason is pictured here with cast members of Little Women, which was performed in January 2017.

In addition to training students in almost every aspect of theatre, putting on high quality, award winning shows, and entertaining the public, ALT provides a much larger service to Amarillo and its surrounding communities: ALT provides a safe space for young, creative minds to cultivate their talents, and feel welcome and valued. The students that attend the Academy are truly amazing as well—not only do they all attend school, many participating in sports and other extracurricular activities, but they somehow find time to dedicate OVER 180 hours of rehearsal time for each show. The ALT Academy is also an institution that teaches real, applicable life skills to each student, such as: communication, working towards goals, teamwork, collaboration, and handling disappointment. If these students don’t deserve the support of the community, I honestly don’t know who does.

Jason also provided insight to how the ALT Academy challenges the community’s ideals and values; with each show comes a new story, new characters, and new things to think about. Once you are sitting in the audience, the lights low, the spotlight shining on the stage, you can’t help but feel as if you are in a different world. Suddenly your problems don’t seem to matter, and the only thing that exists in the world is the story on the stage. As a patron of the arts, I can honestly say that I leave a different person every time I walk out of the theatre’s doors. Growing up in Amarillo, Texas, things move slowly here—and an institution that brings new ideas and imagination to the Texas Panhandle is one to be cherished.

The Amarillo Little Theatre only has seven full time employees. This means that the rest of the work falls on the shoulders of kind, selfless volunteers. Throughout the show seasons ALT hosts “work calls.” The kind of work that community volunteers are welcomed to do includes: building sets, painting sets, ushering shows, concessions, and taking down sets.

Jason encourages anyone who has never set foot into a theatre to, “Just come see a show!” There’s honestly nothing like live theatre. It’s a family of families, who care for each other and love telling stories. The theatre is a place where people from all walks of life can come together- a place for everyone to be equal.

Palace is proud to support the Amarillo Little Theatre Academy for the months of March and April.  Come by any of our three locations and purchase a Crème Brulee latte.  $1 of each cause latte purchased will go to support the ALT Academy. 

56 of the Academy students will be performing Disney’s Beauty and the Beast March 24 – April 2.  This show is a beast (pun intended) and the cast and production team are working tirelessly to put it all together.  Tickets will go on sale to the public March 13th.  You can call the box office or order them online.


For tickets, more information about Amarillo Little Theatre and their Academy program visit

You can follow them on social media by going here:

About the Author:

Gabrielle, or as we affectionately call her, Gebes, has been a barista at Palace for almost a year!  She is an English major at WT.  When she isn’t working or at school you can often find her at Palace studying or hanging out with friends. 

February Overview

It is February and, as always, is an exciting time for Palace Coffee Company as we look ahead to another year of growth.  I need to take just a moment to brag on our management team and staff.  Our business began as a mom and pop type shop, with “pop” running the show.  Patrick has always been the driving force behind the vision, design, community and core of who Palace is and what we are about.  As Palace began to grow, we quickly realized that we could not do everything on our own.  So, we have surrounded ourselves with an amazing staff and management team (see photo below).  This team meets weekly to discuss each shop, barista, and our guests and how we can continue to make Palace a better place.  We absolutely could not do what we do without this team and our entire Palace staff.  We truly believe they are the greatest around!  

Just a small glimpse into how amazing they really are. 

Just a small glimpse into how amazing they really are. 

Several of our great team will be doing some traveling this month.  Our management team is headed out for a weekend planning trip and we can’t wait to make plans for this year together!  We also have a group headed to Austin for a weekend this month to be a part of the regional coffee competitions.  We have several judging the competitions as well as volunteering in various aspects.  It is always a great chance to network with other great coffee professionals in our industry.  

We are just getting started with planning our year, but we do have a few things on the calendar for February to tell you about:

Thursday, February 16th Downtown Amarillo Shop    Palace Club Exclusive Event

If you are a 2017 Palace Club Member, this event is for you!  We will be hosting a coffee and dessert pairing from 6-8pm on Thursday, February 16th at our Downtown Amarillo shop.  We have asked Marcus Snead for his pastry expertise.  Marcus is the pastry chef at Imperial Taproom and is kind of a big deal!  Check out this article for more information on Marcus. Marcus will partner with our own coffee director, Jarboe to bring you some exquisite coffee and dessert combos.  This is a free event for club members only.  RSVP to to let us know you are coming.

Canyon’s Shop Hours are Changing

Effective February 10th our Canyon shop will start closing at 9pm on Friday and Saturday evenings instead of 11pm.  Be sure to stop in a little earlier to get your Palace fix on the weekends.  

February Cause Latte Cherry Cordial Latte                     The Amarillo Chapter of the American Heart Association

At Palace, we feel it is very important to give back to our community.  Each month, we select a local non-profit and create a specialty drink to sell for that entire month.  $1 of each cause drink sold goes back to that organization.  In 2016, our guests gave over $4,500 to various non-profits by purchasing cause lattes! Who doesn’t want to drink a tasty drink and feel great about it because you are also giving back to the community?! The cause drink this month is the Cherry Cordial Latte, which is made with our house-made, single origin chocolate sauce made with Askinosie Chocolate and a special house-made black cherry syrup.  This combination of chocolate and cherry is the perfect February treat!  Each cause latte sold will benefit the Amarillo Chapter of the American Heart Association.  They are doing great things in our community and have an event coming up in February.  You can check that out here. 

That’s all we have so far for February, but be sure to follow us on Instagram, Twitter and Facebook for more exciting Palace news and events throughout the month and year!  



December Overview

It has been an extremely busy year at Palace and heading into the holiday season will be no exception! 

Last month, we launched our brand new menu and our house-made sauces and syrups.  We have enjoyed the feedback we have received and hope you have had a chance to try them out for yourself.  Our new winter menu has begun and includes everyone’s favorite peppermint latte as well as a new Christmas latte.  The Christmas latte is made with our house-made rosemary and hazelnut syrups topped with cinnamon and truly tastes like Christmas in a cup!  If you’re not a coffee drinker try out peppermint hot chocolate or honey crisp apple cider. 

Our in house baker, Elizabeth pulled out all the stops for the winter pastry menu with her Christmas scones, pumpkin bread, gingerbread muffins, and mini pecan pies.  You can also always enjoy your favorite staples such as the oatmeal chocolate chip cookie, savory kolache or cinnamon roll.  All pastries are homemade and baked fresh daily and are the perfect pairing with a cup of coffee.

Our cause latte for this month will be an Eggnog latte.  We use steamed eggnog and milk, pair it with our monarch espresso and top it with cinnamon for a rich and creamy latte.  If you follow us on Instagram, you know we love our #pupsofpalace. This month, our cause is the Amarillo SPCA.  For every eggnog latte purchase, $1 will go towards adoption fees for a lucky family in need of a furry friend! 

As you are planning for your holiday shopping, be sure to check out our merchandise shelves.  Our baristas can help you choose the perfect brew method for you to brew great coffee at home.  We also have lots of Palace branded merchandise such as tumblers, mugs, and glasses.  We have a new line coming in next week that includes t-shirts, pullover sweatshirts, five panel hats, beanies and socks…yes, socks!  If you can’t decide, just pick up a cash card and leave the choosing up to them.  For every $25 you load on a cash card, you will receive 1 free drink token. For more gift ideas, be sure to watch our Instagram for a 12 Days of Christmas series. 

For the ultimate Palace Coffee fan, give the gift of Palace all year long by purchasing a Palace Coffee Club. Members will receive a custom coffee tumbler, $25 cash card and savings for the entire year of 2017.  Savings include; 25% off every purchase (drink purchases, merchandise, whole bean and classes) for the club member, 50% off Monday drink purchases, and access to exclusive Palace Club events.  The discounts are for the club member only, so if you’re feeling left out, pick up one for yourself too!

The handcrafted beverages, tasty treats, whole bean coffee and merchandise offerings that you experience when you come to Palace are but one picture of the totality of Palace Coffee Company.  Behind the scenes there is a whole other world of planning and dreaming that happens!  Patrick and I recently went away to do some planning for our next big project.  We have written a new business plan, met with our architect and general contractor, and are in the beginning phases of planning our newest venture, Palace Coffee Roasters.  We will be renovating our Downtown space to add a roasterie and roasting team to roast Palace whole bean coffee right here in Amarillo.  We have been slowly working towards this goal over the last year and a half and it is exciting to start seeing these plans come to fruition.  We hope to have everything up and running by next summer for the roasterie, then we will move to planning our fourth location on the campus of Amarillo College.

There is a lot going on and it is all very, very exciting.  But none of it would be possible without our incredible management team, staff and YOU!  Our guests are the greatest around and so supportive.  When we opened our first shop in Canyon, TX five and a half years ago, people told us it wouldn’t work; that our vision for craft coffee in this small town market would not be successful.  To which we said, “challenge accepted!”  We have been able to prove that we can serve a great cup of coffee and be super kind while doing it and have been able to make a name for ourselves in the specialty coffee industry at large.  So thank YOU!  Thank you for supporting Palace Coffee Company by coming in daily, weekly, and monthly time and time again.  We hope your holiday season is bright and joyful!